Effective leadership begins with articulating a clear corporate vision. As the “face” of the company, executives must embody the company they represent when interacting with stakeholders. The message they deliver should be succinct and relatable and clearly convey what distinguishes their company from industry competitors.
Rather than micromanaging, the effective leader delegates assignments to the personnel he or she has placed in critical positions. Employees are held accountable for their actions, while being encouraged to take appropriate risks. By encouraging employee participation in the decision-making process, the senior executive gains insight into what people in the trenches experience on a daily basis. This is invaluable when transforming aspects of the corporate process and repositioning the company.